Organisers must become smarter with their content marketing – Talking Events – Event Industry News

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Download this episode (right click and save) Consumers have become far more sophisticated with what they are prepared to receive, so simply bombarding them with email marketing is no longer a viable way to attract visitors to live events, so says a leading event industry communications expert. Kursha Woodgate spoke to the Talking Events podcast […] Origen: Organisers must become smarter with their content marketing – Talking Events – Event Industry News