Eventjacking: Embracing news and culture to create memorable brand experiences – Event Industry News @EventNewsBlog

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By Jordan Waid, VP, Brand Experience, FreemanXP Freeman re-launched the Trend Lab earlier this year, an insight incubator that has been designed to address the challenges of an ever-changing world. To celebrate, we’re delving into a new trend each week, coupled with some real world examples. A pulse on newsjacking or ‘culturejacking’ ‘Responsive creative’ is a disruptive tactic that captures peoples’ attention. Newsjacking capitalises on a quick response to a fresh piece of news or a new trend. It works well for brands that are in tune with the world around them Origen: Eventjacking: Embracing news and culture to create …