Eventjacking: Embracing news and culture to create memorable brand experiences – Event Industry News @EventNewsBlog

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By Jordan Waid, VP, Brand Experience, FreemanXP Freeman re-launched the Trend Lab earlier this year, an insight incubator that has been designed to address the challenges of an ever-changing world. To celebrate, we’re delving into a new trend each week, coupled with some real world examples. A pulse on newsjacking or ‘culturejacking’ ‘Responsive creative’ is a disruptive tactic that captures peoples’ attention. Newsjacking capitalises on a quick response to a fresh piece of news or a new trend. It works well for brands that are in tune with the world around them Origen: Eventjacking: Embracing news and culture to create …

3 Experiential Events That Challenged Audience Thinking – @EventMB

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Where traditional marketing plays on the wants and needs of potential consumers, the face-to-face nature of experiential marketing gives brands an opportunity to switch things up and challenge the thinking of an audience. The days of simply selling product based on its benefits are over. In an age where we’re bombarded by advertising, consumers have […] Origen: 3 Experiential Events That Challenged Audience Thinking