Using Multiple Levels For Maximum Exhibition Stand Impact: 11 Examples en @EventMB

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The secret to exhibition or trade show booths is to stand out in the highly competitive, high potential environment and using different levels can allow you to literally tower over the competition. Origen: Using Multiple Levels For Maximum Exhibition Stand Impact: 11 Examples

7 Tips for Adding a Consumer Day to Your Trade Show @BizBash

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BookExpo and BookCon event director Brien McDonald discusses how to navigate the trend of creating fan events from trade shows. One of the growing trends in the trade show sector is the addition of fan-focused expos or consumer days, which open a window to the public to events that have normally remained exclusive to members of the trade. Origen: 7 Tips for Adding a Consumer Day to Your Trade Show

The future of exhibition technology – Event Industry News @EventNewsBlog

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A panel of four, chaired by exhibition marketing veteran Saul Leese, took to the Main Stage at Event Tech Live this morning to look at current trends and what’s around the technology corner. “Utopia, for organisers, will come in the shape of no more problems with integration,” Florian Courgenouil, Marketing Director at Goomeo, told a […] Origen: The future of exhibition technology – Event Industry News

The Secret Formula to Event Swag vía @EventMB

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What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years. So what do you need to think about for the winning formula? If you have attended a trade show or […] Origen: The Secret Formula to Event Swag – Event Manager Blog