Can outsourcing your telemarketing for events really benefit your company? – Event Industry News @EventNewsBlog

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For any businesses, whether it be small, large or a charitable organisation, the use of a telephone can be a vital tool to generate leads especially for corporate events nationally and internationally. Telemarketing, whether done in-house or outsourced, is the process of selling products or providing support over the phone to current clients or prospects. […] Origen: Can outsourcing your telemarketing for events really benefit your company? – Event Industry News

Report: Which Event Marketing Tools Drive Attendance?

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Find out how marketing strategies have evolved since 2013, and which tools are deemed most effective. Event marketers need to be more creative as they face flat or reduced budgets and a fragmented media landscape, but email and direct mail still account for more than 50 percent of their spending to drive attendance. Origen: Report: Which Event Marketing Tools Drive Attendance?