Inside Goodyear’s Bowl Game Sponsorship Strategy – @bizbash

protocolbloggerspoint Organización de eventos 0 Comentarios

Find out how the brand combined art and technology to create activations with “sticking power,” and garnered more than 150 million impressions. Goodyear has been an integral part of college football since 1955, when the Goodyear Blimp provided aerial footage of the Tournament of Roses parade. Origen: Inside Goodyear’s Bowl Game Sponsorship Strategy

Event Manger Blog webinar takeaways – tips for effective sponsorship – @themiceblog

protocolbloggerspoint Organización de eventos 0 Comentarios

Couple of weeks ago Julius Solaris, editor of Event Manager Blog, hosted a webinar together with Eventbrite, titled “Sponsorship is broken – how to fix it”. Only this year I started working with sponsors so this topic was of great… Continue Reading → Origen: Event Manger Blog webinar takeaways – tips for effective sponsorship – The MICE Blog

Sponsorship Mattering: From Logos and Noise to Emotional Experiences [Free eBook]

protocolbloggerspoint Planificación y Organización 0 Comentarios

Increasing sponsorship revenue is one of the highest priorities for our customers. Over the past couple of years, we’ve analyzed, researched and learned quite a bit to help move this needle. We’re making this eBook available to our blog subscribers. Origen: Sponsorship Mattering: From Logos and Noise to Emotional Experiences [Free eBook]