Marriott Hosts Bourbon Battle With Local Spin

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Washington Marriott Georgetown celebrated its redesign by hosting the city’s inaugural Marriott Hotels’ Bourbon Battle, which is part of the hotel brand’s bourbon-focused program. To celebrate its new $28 million redesign, Washington Marriott Georgetown recently invited two D.C.-area mixologists to compete against two Marriott bartenders to craft the best bourbon cocktail. Origen: Marriott Hosts Bourbon Battle With Local Spin

Why Old Navy Celebrated Spring With Skateboarding

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The retailer introduced its new marketing campaign with a playful ode to skater culture. To promote its new “Hi, Fashion” campaign, Old Navy brought its latest commercial to life with a fresh, feminine skate-park setting at West Edge in New York on March 28.The brand’s most recent broadcast advertisement “features a group of pro female skateboarders shredding up the city streets while rocking beautiful spring dresses. Origen: Why Old Navy Celebrated Spring With Skateboarding

How a Conference Transformed a Parking Lot for Three Back-to-Back Parties

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Roth Capital Partners’ annual conference had three bashes, each decked out with themes inspired by their headline musical entertainment. For a financial-sector event, the annual Roth Conference brings big-name talent and production values not so far off scale from the Grammy Awards.The yearly corporate conference for the Roth Capital Partners investment banking firm, held at the Ritz-Carlton, Laguna Niguel, includes a series of evening receptions whose themes borrow from headline musical performers. Origen: How a Conference Transformed a Parking Lot for Three Back-to-Back Parties

Las @protocolblogger en el III #CIEPC: @maritaserna

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En el segundo día de congreso intervenían las otras dos @protocolblogger que nos faltan, María de la Serna y Pilar Muiños, pero en este post os vamos a contar solo la ponencia de Marita. El tema elegido por María de la Serna para este III Congreso Internacional El protocolo contemporáneo fue «Tratamiento del protocolo en los medios de comunicación» y  para eso Marita hizo un repaso por algunas de las principales cabeceras de la prensa escrita que tiene en su propio archivo familiar (para eso como ella mismo dijo es hija, hermana y madre de periodistas)  y de algunos medios …

Blitz|GES Connection event to demonstrate cutting edge event technology to organisers – Event Industry News

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Working in partnership with Panasonic and The Science Museum, the Blitz|GES Connection event will focus on ways to increase engagement, embrace event analytics and provide added value to attendees, organisers and sponsors through the use of the latest technology. The event, taking place on 27th April at The Science Museum, will be an afternoon of […] Origen: Blitz|GES Connection event to demonstrate cutting edge event technology to organisers – Event Industry News

Report: Which Event Marketing Tools Drive Attendance?

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Find out how marketing strategies have evolved since 2013, and which tools are deemed most effective. Event marketers need to be more creative as they face flat or reduced budgets and a fragmented media landscape, but email and direct mail still account for more than 50 percent of their spending to drive attendance. Origen: Report: Which Event Marketing Tools Drive Attendance?