How to Understand Your Audience – Public Words vía @PublicWords

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When I’m working with clients, we always start, not with them, but with their audience.  Sometimes clients find this a bit surprising, because like many first-time authors, when you ask them who their audience is, they’ll say, “Why, everyone!” That’s a mistake.  It shows you haven’t thought deeply enough about yourself and your message.  None […] Origen: How to Understand Your Audience – Public Words

How IMEX Keeps Thousands of Attendees Engaged and Informed – DoubleDutch @DoubleDutch

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    With 12,000 people roaming the vast expanse of the Sands Expo and Convention Center in Las Vegas, the IMEX 2017 organizers needed tools to make the experience easy for attendees to navigate—and to ensure that none of them felt like just another number. DoubleDutch is an exhibitor at the event, the largest annual U.S. […] Origen: How IMEX Keeps Thousands of Attendees Engaged and Informed – DoubleDutch

5 Reasons Why You Should Engage With Your Attendees After the Event

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Your last attendees just left the building, and you’re ready to turn off the lights and go home. The event was a success, and the only thing left to do is congratulate yourself and go get some rest. You’re ready to close this chapter and move on to the next event. Not so fast! Origen: 5 Reasons Why You Should Engage With Your Attendees After the Event