The difference between small business advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ad. Advertising is a specific technique and Origen: What is the Difference Between Advertising and Marketing?
Events can be a great way to market a business. But it takes a special type of entrepreneur to really make the most of event marketing Suzan McDowell discovered her love of marketing and event Origen: Spotlight: Circle of One Marketing Focuses on Events
Find out how marketing strategies have evolved since 2013, and which tools are deemed most effective. Event marketers need to be more creative as they face flat or reduced budgets and a fragmented media landscape, but email and direct mail still account for more than 50 percent of their spending to drive attendance. Origen: Report: Which Event Marketing Tools Drive Attendance?