Ben and Jerry’s Invites Passersby to Jump Into a Bowl of Cereal

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The ice cream brand hosted an activation celebrating the launch of three new cereal-inspired flavors to coincide with National Cereal Day. While ball pits are traditionally targeted toward little kids, Ben & Jerry’s proved that the party staple is still a hit with adults, too. Origen: Ben and Jerry’s Invites Passersby to Jump Into a Bowl of Cereal

7 Ideas for a Feminine Event With an Edge

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Sophia Amoruso’s inaugural Girlboss Rally kicked off with a tastemaker dinner that was pink but far from frilly. Entrepreneur Sophia Amoruso brought her Girlboss brand to life with the inaugural Girlboss Rally, a new conference billed as “by and for young women.” The program was the initial activation of her newly launched Girlboss Media, a digital-first company meant to connect, educate, entertain, and inspire women.The first Girlboss Rally, held on March 4 at Hudson Loft in Downtown Los Angeles, drew about 500 guests and 50 speakers across business, entertainment, and media sectors—such as Amoruso herself, plus Whitney Cummings, Michelle Lam, …

Celebrate Pure Imagination with Blueprint Studios

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More than 350 members of the Bay Area’s event industry elite attended an evening of wonder, inspiration, and creativity for Blueprint Studios’ “Just Imagine Open House Showcase” at the company’s headquarters in South San Francisco. An array of design vignettes, including wedding, corporate, and innovative 2017 style trends, offered an arena for guests to imagine the possibilities for their future events.Greeted by a blue-carpet arrival and a newly designed custom tent by Hensley Event Resources, guests entered into a 5,000-square-foot showroom that immediately engaged all their senses. Origen: Celebrate Pure Imagination with Blueprint Studios

How to Breath Life Into a Flatlining Event – Eventbrite UK Blog

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For events that take place year after year, it might seem like all the heavy lifting would happen up front. Once you’ve worked out the kinks and established relationships with venues, vendors, and technology partners, you should be able to relax and rely on your good planning, right? A little tweaking here and there might … Origen: How to Breath Life Into a Flatlining Event – Eventbrite UK Blog

IDEX 2017 Opening Ceremony – Event Industry News

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Protec engaged for the third consecutive time, delivers the most successful opening ceremony production for IDEX in the exhibition’s history, as this unique and exciting show, breaks all records. As events go, there is probably no other theatrical production in the world that can boast the kind of special effects, choreography with military personnel and […] Origen: IDEX 2017 Opening Ceremony – Event Industry News

Take a Journey to Celebrate Pure Imagination

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More than 350 members of the Bay Area’s event industry elite attended an evening of wonder, inspiration, and creativity for Blueprint Studios’ “Just Imagine Open House Showcase” at the company’s headquarters in South San Francisco. An array of design vignettes, including wedding, corporate, and innovative 2017 style trends, offered an arena for guests to imagine the possibilities for their future events.Greeted by a blue-carpet arrival and a newly designed custom tent by Hensley Event Resources, guests entered into a 5,000-square-foot showroom that immediately engaged all their senses. Origen: Take a Journey to Celebrate Pure Imagination

How This Beauty Brand Kept Guests Engaged With D.I.Y. Ideas

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L’Oréal Paris hosted a Galentine’s Day event with lots of playful decor and B.F.F.-approved activities. To celebrate its newest product launches—and female friendship—L’Oréal Paris threw a “Galentine’s Day” party at West Edge in New York on February 13. Origen: How This Beauty Brand Kept Guests Engaged With D.I.Y. Ideas

10 Best Ideas of the Week: a Wine Cork Mural, Newspaper Flowers, a Hanging Dessert Buffet

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Here’s a look at 10 steal-worthy ideas we spotted this week. This week’s roundup includes a wine cork mural in Park City, Utah; newspaper flowers in Washington; a hanging dessert buffet in Bethesda, Maryland; and an augmented-reality mural in New York. Origen: 10 Best Ideas of the Week: a Wine Cork Mural, Newspaper Flowers, a Hanging Dessert Buffet