10 Best Ideas of the Week: a Slinky Ceiling Installation, Floral-Decorated Skate Ramps, a Pizza-Serving Fire Truck

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Here’s a look at 10 steal-worthy ideas we spotted this week. This week’s roundup includes a Slinky ceiling installation in Chicago, floral-decorated skate ramps in New York, a pizza-serving fire truck in the Los Angeles area, and branded bourbon barrels in Washington. Origen: 10 Best Ideas of the Week: a Slinky Ceiling Installation, Floral-Decorated Skate Ramps, a Pizza-Serving Fire Truck

See Inside Nike’s Shoe-Inspired Pop-Ups

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Nike hosted «Sneakeasy» pop-ups in Los Angeles, New York, Chicago, and Toronto for its fourth annual Air Max Day, which celebrates the shoe brand’s past and present designs. Throughout the month of March, Nike released a combination of retro and new shoe styles to celebrate the 30th anniversary of its original Air Max shoe. Origen: See Inside Nike’s Shoe-Inspired Pop-Ups

Marriott Hosts Bourbon Battle With Local Spin

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Washington Marriott Georgetown celebrated its redesign by hosting the city’s inaugural Marriott Hotels’ Bourbon Battle, which is part of the hotel brand’s bourbon-focused program. To celebrate its new $28 million redesign, Washington Marriott Georgetown recently invited two D.C.-area mixologists to compete against two Marriott bartenders to craft the best bourbon cocktail. Origen: Marriott Hosts Bourbon Battle With Local Spin

Why Old Navy Celebrated Spring With Skateboarding

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The retailer introduced its new marketing campaign with a playful ode to skater culture. To promote its new “Hi, Fashion” campaign, Old Navy brought its latest commercial to life with a fresh, feminine skate-park setting at West Edge in New York on March 28.The brand’s most recent broadcast advertisement “features a group of pro female skateboarders shredding up the city streets while rocking beautiful spring dresses. Origen: Why Old Navy Celebrated Spring With Skateboarding

How a Conference Transformed a Parking Lot for Three Back-to-Back Parties

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Roth Capital Partners’ annual conference had three bashes, each decked out with themes inspired by their headline musical entertainment. For a financial-sector event, the annual Roth Conference brings big-name talent and production values not so far off scale from the Grammy Awards.The yearly corporate conference for the Roth Capital Partners investment banking firm, held at the Ritz-Carlton, Laguna Niguel, includes a series of evening receptions whose themes borrow from headline musical performers. Origen: How a Conference Transformed a Parking Lot for Three Back-to-Back Parties

Zappos Goes Offline to Meet Customers on Cross-Country Road Trip

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The online retailer’s “Friends With Benefits” tour offers shopping, live music, food, pet adoptions, and more. For the first time, Zappos is taking its show on the road with a yearlong “Friends With Benefits” tour to half a dozen cities around the United States. Origen: Zappos Goes Offline to Meet Customers on Cross-Country Road Trip

How a TV Show Inspired an Upscale Urban House Party

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The posh lifestyle in the new TruTV series Upscale came to life in the form of a whimsical press wall and opulent floral display. TruTV celebrated the premiere of its new series Upscale With Prentice Penny with a party at Los Angeles’s London West Hollywood on March 21. Origen: How a TV Show Inspired an Upscale Urban House Party

10 Best Ideas of the Week: a Lifeguard Tower Hotel, Cotton-Candy Bourbon Cocktails, a Cereal-Theme Arch

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Here’s a look at 10 steal-worthy ideas we spotted this week. This week’s roundup includes a lifeguard tower hotel in Tel Aviv, cotton-candy bourbon cocktails and a cereal-theme arch in New York, and branded fortune-tellers at place settings in Los Angeles.  . Origen: 10 Best Ideas of the Week: a Lifeguard Tower Hotel, Cotton-Candy Bourbon Cocktails, a Cereal-Theme Arch

Q&A: Lessons on Commemorating an Event’s 100th Anniversary—and Managing a Weather Emergency

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Find out how the International Beauty Show marked its first century, despite an early closure due to snow. The massive snowstorm that blanketed the Northeast on Tuesday forced the premature closure of the International Beauty Show at the Jacob K. Origen: Q&A: Lessons on Commemorating an Event’s 100th Anniversary—and Managing a Weather Emergency