Claves para organizar un evento con éxito – Hotel Nuevo Boston

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Hoy día casi todos asistimos con determinada frecuencia a congresos y ferias de tipos muy distintos, de muchos de ellos salimos maravillados por cuestiones muy distintas. Pero hay un factor que siempre nos deja satisfechos al asistir a eventos como estos; se trata de la organización.  ¿Cuáles son las claves para organizar un evento o congreso con éxito? Una buena … Origen: Claves para organizar un evento con éxito – Hotel Nuevo Boston

Marriott Hosts Bourbon Battle With Local Spin

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Washington Marriott Georgetown celebrated its redesign by hosting the city’s inaugural Marriott Hotels’ Bourbon Battle, which is part of the hotel brand’s bourbon-focused program. To celebrate its new $28 million redesign, Washington Marriott Georgetown recently invited two D.C.-area mixologists to compete against two Marriott bartenders to craft the best bourbon cocktail. Origen: Marriott Hosts Bourbon Battle With Local Spin

Why Old Navy Celebrated Spring With Skateboarding

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The retailer introduced its new marketing campaign with a playful ode to skater culture. To promote its new “Hi, Fashion” campaign, Old Navy brought its latest commercial to life with a fresh, feminine skate-park setting at West Edge in New York on March 28.The brand’s most recent broadcast advertisement “features a group of pro female skateboarders shredding up the city streets while rocking beautiful spring dresses. Origen: Why Old Navy Celebrated Spring With Skateboarding

How a Conference Transformed a Parking Lot for Three Back-to-Back Parties

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Roth Capital Partners’ annual conference had three bashes, each decked out with themes inspired by their headline musical entertainment. For a financial-sector event, the annual Roth Conference brings big-name talent and production values not so far off scale from the Grammy Awards.The yearly corporate conference for the Roth Capital Partners investment banking firm, held at the Ritz-Carlton, Laguna Niguel, includes a series of evening receptions whose themes borrow from headline musical performers. Origen: How a Conference Transformed a Parking Lot for Three Back-to-Back Parties

Global Meetings Industry Day to Promote Value of Face-to-Face Events

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Now in its second year, Global Meetings Industry Day is spurring event pros to collaborate to amplify their message about the value of meetings and events. On Thursday, April 6, event professionals around the world will commemorate the second Global Meetings Industry Day. Origen: Global Meetings Industry Day to Promote Value of Face-to-Face Events

Zappos Goes Offline to Meet Customers on Cross-Country Road Trip

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The online retailer’s “Friends With Benefits” tour offers shopping, live music, food, pet adoptions, and more. For the first time, Zappos is taking its show on the road with a yearlong “Friends With Benefits” tour to half a dozen cities around the United States. Origen: Zappos Goes Offline to Meet Customers on Cross-Country Road Trip

How a TV Show Inspired an Upscale Urban House Party

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The posh lifestyle in the new TruTV series Upscale came to life in the form of a whimsical press wall and opulent floral display. TruTV celebrated the premiere of its new series Upscale With Prentice Penny with a party at Los Angeles’s London West Hollywood on March 21. Origen: How a TV Show Inspired an Upscale Urban House Party